Expert professionals and master trainers delivered perceptive lectures in Punjab Youth Affairs and Sports Department’s Capacity Building Programme regarding sports administration, coaching and physical education at the Institute of Sports Sciences Punjab (ISSP) on Wednesday.
The three-week high-profile Capacity Building Programme is being organised with the collaboration of Health Services Academy, Islamabad on the directions of Punjab Minister for Sports Malik Faisal Ayub Khokhar for the modern training of divisional, district and tehsil sports officers, coaches, administrators and athletes.
In the first session, Assistant Prof Dr Iftikhar Ahmad delivered lecture on the topic of ‘Facility and Event Management and ‘Budget Planning’. The second lecture was delivered by Dr Moazzam Tanveer on the subject of Periodization (Coaching track), Athlete Support System and Stakeholder Coordination (Administration track).
Prof Dr Ejaz Asghar and Dr Moazzam Tanveer also indulged the course participants in a Practical Session to assess their knowledge level and understanding of the Capacity Building Programme.
Senior sports journalist Hafiz Shahbaz Ali delivered a discerning lecture on ‘Media’s role in players’ development, information sharing method with media and working relationship between coaches and athletes.
He said media plays a significant role in players’ development by highlighting performance, building public image, and creating motivation through recognition and criticism. It helps athletes learn from analysis, interviews, and expert opinions.
He added that information sharing with media requires clarity, honesty, and professionalism. Athletes and coaches usually communicate through press conferences, interviews, and social media, ensuring accurate and respectful messaging while protecting sensitive information.
Highlighting working relationship between coaches and athletes, Shahbaz said that a strong working relationship between coaches and athletes is based on trust, communication, and mutual respect. Coaches guide, train, and motivate, while athletes follow instructions and give feedback.