High-profile Capacity Building Programme is being organised on the directions of Punjab Minister for Sports Malik Faisal Ayub Khokhar

Master trainers continued to impart modern training to divisional, district and tehsil sports officers, coaches, administrators, trainers, and athletes in Punjab Youth Affairs and Sports Department’s Capacity Building Programme regarding sports administration, coaching and physical education at Institute of Sports Sciences Punjab (ISSP) on Friday.

The three-week high-profile Capacity Building Programme is being organised with the collaboration of Health Services Academy, Islamabad on the directions of Punjab Minister for Sports and Youth Affairs Malik Faisal Ayub Khokhar.

In the first session, Prof Dr Ejaz Asghar and Dr Ayesha Naeem delivered insightful lectures on ‘Workshop skill on crafting & factful presentation, Sports Policy in Pakistan and Role of Physiotherapy in the Management of Sports Therapy’.

Prof Dr Iftikhar Ahmad threw light on the topic of ‘Application of Exercise Physiology on different sports and Athlete Development Model’ in the second session. During the lecture all the participants were asked to share their feedback regarding the modern knowledge they gained during the Capacity Building Programme and how they will implement these modern methods in their future assignments.

Senior sports journalists Shahbaz Ali also delivered lecture on the topic of 'Role of Media in Talent Identification for Sports'.

Shahbaz Ali said that print and electronic media played a crucial role in identifying sports talent by broadcasting and publishing sports competitions, highlighting emerging athletes. “Media platforms allow athletes to showcase skills directly, while coverage inspires participation, ensures recognition, and creates opportunities for talented individuals”.